The loyalty of iPhone users is at its lowest

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Posted Jul 21, 2019 by Adam Still.

Among smartphone users, there are mostly just two worlds: the Apple world and the Android world.  Apple users are known to be particularly loyal to the brand. This is largely due to the fact that the Cupertino company knows how to keep its customers in its ecosystem. After years of buying apps and using Apple brand services, it’s hard to stop them suddenly.

Loyalty to the Apple iPhone is at its lowest

That said, in recent times, it seems that this loyalty to the iPhone is down. According to BankMyCell data, the iPhone’s retention has dropped by 15.2% compared to March 2018. The report announces that 18% of iPhone arrivals have been “exchanged” by Samsung. Overall, this loyalty to the iPhone is 73% against 92% in 2017.

Difficult to know the precise causes of this fall

These figures only take into account the occasions of smartphones, so they may not represent all iPhone users but they are still a trend indicator. It is difficult to understand the cause of these results. It is possible that the high prices of these devices make customers prefer not to stay at Apple, and instead opt for an Android device which is often less expensive.

It is also possible that the lack of innovation at Apple lately has its role to play.

Adam Still

A self-professed tech and coding geek, Adam currently attends Yale University as a Computer Science major and, as a talented developer, has already made numerous contributions to open source Python libraries including SciPy and NumPy. He is the leading editor of The Windy Apple and takes a major interest in technology news and the latest developments of all tech companies, especially Apple. His current phone is an iPhone XS.

2605 Copperhead Road, New Britain Connecticut, 06051
860-612-8283
[email protected]
Adam Still

About Adam Still

A self-professed tech and coding geek, Adam currently attends Yale University as a Computer Science major and, as a talented developer, has already made numerous contributions to open source Python libraries including SciPy and NumPy. He is the leading editor of The Windy Apple and takes a major interest in technology news and the latest developments of all tech companies, especially Apple. His current phone is an iPhone XS. 2605 Copperhead Road, New Britain Connecticut, 06051 860-612-8283 [email protected]

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